IGA Stores of BC

As part of my work with IGA Stores of BC, I had the exciting challenge of bringing a 70-year-old brand into the digital space, modernizing its online presence while staying true to its deep-rooted community values. Through strategic social media management, engaging contests, and creative giveaways, I helped transform IGA’s digital channels into a dynamic space for customers to connect with the brand like never before.

Accomplishments

Modernized a Legacy Brand

Led the digital transformation of IGA Stores of BC, crafting a social media presence that resonates with today’s online audience while honoring the brand’s rich history.

Increased Engagement Through Contests & Giveaways

Developed interactive campaigns that encouraged customer participation, boosting brand awareness and follower growth.

Community-Driven Marketing

Strengthened IGA’s connection with local communities by featuring real customers, highlighting in-store experiences, and showcasing fresh, quality products.

Promotional Campaigns That Convert

Launched targeted promotions to drive foot traffic and increase sales, blending traditional grocery values with modern marketing strategies.

Influencer & Customer Engagement

Partnered with influencers and engaged directly with customers to create authentic, shareable content that extended IGA’s reach beyond its existing audience.

Content Creation

By bringing IGA Stores of BC into the digital age, I helped bridge the gap between tradition and innovation. Through strategic giveaways, contests, and social campaigns, the brand not only grew its online community but also strengthened customer loyalty—proving that even a 70-year-old brand can thrive in today’s digital landscape.