Fresh St. Market

As the Social Media Program Specialist at Georgia Main Food Group, I have played a key role in shaping this unique grocery brand’s digital presence, transforming its social media channels into a space that not only informs but inspires. Through strategic content creation, community engagement, and data-driven insights, I have helped Fresh St. Market connect with its audience in a more meaningful and impactful way.

Accomplishments

Grew Brand Awareness & Engagement

Increased social media followers by 60% in just six months, while boosting engagement rates by 5% through carefully curated content and interactive campaigns.

Content Strategy & Execution

Developed a compelling content calendar featuring high-quality visuals, engaging storytelling, and trend-driven content that reflects Fresh St. Market’s unique brand voice.

Social Media Management

Managed daily posting, community engagement, and customer interactions across multiple platforms to foster a strong online community.

Photography & Videography

Captured and edited on-location visuals, bringing Fresh St. Market’s food, lifestyle, and culture to life through immersive storytelling and high-quality content. Executed lifestyle photography and videography shoots, coordinating and directing full-scale productions - including scriptwriting, hiring actors, location scouting, and shoot execution - ensuring every visual told a compelling story.

Campaign Development

Led digital campaigns that aligned with seasonal promotions and marketing initiatives, increasing customer engagement and store traffic.

Influencer & Community Collaboration

Built relationships with local influencers and partners to amplify brand reach and strengthen community ties.

Performance Tracking & Optimization

Analyzed key social media metrics and adjusted strategies based on insights, ensuring continuous growth and effectiveness.

Content Creation

My work has helped Fresh St. Market elevate its digital presence, turning social media into a key driver of brand awareness, customer engagement, and community building. By blending creativity with strategy, I have contributed to a digital experience that not only showcases Fresh St. Market’s high-quality offerings but also resonates with its loyal customer base.